Dr SRIRAM M
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Effect of Marketing in Influencing Consumers? Choice of Packaged Beverages: An Empirical Study of Consumers in Bengaluru Journal of Advanced Research in Dynamical & Control Systems / 7 / Special Issue / 160 - 165 1943-023X 17-Jul-2017
2 Impact of Digital Payments on Economic Growth: Evidence from India International Journal of Innovative Technology and Exploring Engineering / 8 / 12 / 553 - 557 2278-3075 12-Oct-2019
3 Differences in perceptions of employees towards knowledge management strategies in selected information technology companies in Bangalore AIP Conference Proceedings 2207, 020007 (2020) / 2207 / 1 / - 0094-243X, 1551-7616 28-Feb-2020
4 Technologies Driving Digital Payments in India: Present and Future Lecture Notes in Networks and Systems / / / 71 - 78 2367-3389 01-Mar-2022
5 Financial stress, financial literacy, and financial insecurity in India's informal sector during COVID-19 Investment Management and Financial Innovations / 19 / 2 / 285 - 294 1812-9358 27-Jun-2022
6 Behavioural drivers of access-based consumption among millennial and generation Z in India International Journal of Business Excellence / 27 / 02 / 261 - 275 1756-0055 26-Jun-2022
7 Financial stress, financial literacy, and financial insecurity in India's informal sector during COVID-19 Investment Management and Financial Innovations / 19 / 2 / 285 - 294 1812-9358 24-Jun-2022
8 Relationship between financial stress and financial well-being of micro and small business owners: Evidence from India Problems and Perspectives in Management / 20 / 4 / 306 - 319 1810-5467 02-Dec-2022
9 Mediating Role of Financial Literacy in Relationship between Financial Stress & Financial Resilience among MSME in Bangalore Finance India / 37 / 2 / 595 - 612 0970-3772 24-Jul-2023
10 Retrospective analysis of International Journal of Procurement Management (2007 2021) International Journal of Procurement Management / 21 / 2 / 198 - 231 1753-8440 24-Dec-2022
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 AIP Conference Proceedings RAVIKUMAR T,SRIRAM M /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 CONFERENCES Green Marketing - An Overview PRESENTER) Annamalai University, Chidambaram 09/01/2013
2 CONFERENCES Relationship Marketing - The Credence of Successful Marketing PRESENTER) Bangalore 16/03/2013
3 NCETB PARTICIPANT) Christ University 16/03/2013
4 MODERN TRENDS AND DEVELOPMENT STRATEGIES IN BUSINE PARTICIPANT) DB JAIN COLLEGE CHENNAI 31/01/2014
5 VIII National Conference on Integrated BPS PARTICIPANT) Sri Krishna Arts & Science College 04/03/2015
6 CONFERENCES From BPO to BPS PRESENTER) Coimbatore 04/03/2015
7 International Conference on Transformation for Bus PARTICIPANT) Kongu Engineering College-School of Management Studies 19/03/2016
8 UGC Sponsored Seminar on Current Scenario in Busin PARTICIPANT) The Gandhigram Rural Institute-Deemed University 29/03/2016
9 SEMINARS A Journey towards m commerce from e commerce PRESENTER) The Gandhigram Rural Institute-Deemed University, Dindigul Dist. 29/03/2016
10 Contemporary Issues in Commerce and Management KEYNOTE_SPEAKER) St.Joseph's College of Arts and Science for WomenHosur, Tamil Nadu 01/09/2016
11 IEEE International Conference on Science, Technology, Engineering and Management CONFERENCES Employee Engagement in Selected Manufacturing and Information Technology Companies in Bengaluru, India PRESENTER) Kalaignarkarunanidhi Institute of Technology, Coimbatore 03/03/2017
12 National Conference on Contemporary Issues in Commerce and Management CONFERENCES Digital Marketing KEYNOTE_SPEAKER) St.Joseph's College of Arts and Science for WomenHosur, Tamil Nadu 01/09/2016
13 ICETB CONFERENCES The Concept of Crowdfunding: A Comprehensive Literature Review PRESENTER) Bengaluru 16/02/2017
14 ICETB CONFERENCES MODERATOR) Bengaluru 16/02/2017
15 UGC Sponsored National Seminar on Opportunities and Challenges in Contemporary Management Practices CONFERENCES Performance Management in The Indian Retail Sector PRESENTER) The Gandhigram Rural Institute-Deemed to be UniversityDindigul Dist. 20/02/2018
16 Digital Payments: Issues and Challenges SEMINARS Keynote Speaker KEYNOTE_SPEAKER) Hajee Karutha Rowther Howdia CollegeUthamapalayam, Theni Dist 14/02/2020
17 International Conference on Transformational Strategies for Business Sustainability CONFERENCES MODERATOR) Bangalore 04/10/2019
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Export pricing decisions- with respect to exports documentation and its terminologies. Guest Lecture 20/08/2016 St.Josephs College of Commerce(Autonomous)
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Factors Affecting Adoption of Green Consumerism Lopamudra Panda SUPERVISOR Ongoing
2 A STUDY ON VISUAL MERCHANDISING TECHNIQUES AND ITS IMPACT ON IMPULSIVE BUYING BEHAVIOUR AMONG FEMALE APPAREL CUSTOMERS OF TIRUCHIRAPALLI CITY R.Murali EXAMINER
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State HALASWAMY D,DEBORA DHANYA A,SANTOSH SATYANARAYAN BAHETI,SMITHA S,SRIRAM M Indian Council of Social Science Research (ICSSR) External
2 Impact of Smartphone and Social Media Usage on the Academic Performance of Higher Education Students in Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telengana RAVIKUMAR T,ANURADHA R,SHRUTI SRINIVASAN,SRIRAM M,SWARANGI ARVIKAR Indian Council of Social Science Research (ICSSR) External
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 National Faculty Development Program on NLP, Computer Vision and Artificial Intelligence Andhra Pradesh State Skill Development Corporation, ExcelR Edtech Pvt. Ltd. National Participant 04/12/2023
2 Advanced Faculty Development Program on ?Organizational Behaviour" AICTE Training And Learning (ATAL) Academy , National Institute of Pharmaceutical Education HYD National Participant 13/09/2021
3 Design Thinking-A Primer NPTEL and SWAYAM, IIT Madras National Participant 23/08/2021
4 Design Thinking-A Primer NPTEL and SWAYAM,  National Participant 05/07/2021
5 Faculty Development Programme I CHRIST (Deemed to be University),  Institutional Participant 16/06/2021
6 Quality Improvement Program on Hybrid Teaching CHRIST (Deemed to be University),  Participant 02/03/2021
7 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavasa, Christ Institute of Management, Lavasa Institutional Participant 17/01/2019
8 21st Century Professional Developed Skills Academic Staff College, Christ (Deemed to be University),  Participant 19/05/2018
9 QIP on Teaching, Learning & Evaluation Christ University,  Participant 22/05/2017
10 QIP on Research, Publication & Writing Christ University,  Participant 23/09/2016
11 Workshop on Paper Writing and Proposal Writing Skills Association of Scientists Developers and Faculties,  National - 12/09/2015
12 Workshop on Case Writing Sri Krishna Institutions - School of Management,  National - 06/02/2015
13 FDP on Emotional Intelligence Cognizant,  Regional - 21/06/2013
14 Refresher Course Christ University,  - 15/04/2013